Watertight LCD plastic enclosures provide the most sophisticated weatherproof protection, enabling any restaurant to deploy electronic signage outdoors, now let us analyze at the electronic advertising hardware that is used.

Hardware used in outdoor dynamic marketing.

Monitor and content player.

For a unbeaten campaign you need to have the correct hardware, so first off is the TV, this can be either an LCD or plasma display, a device to store the content on, this can be a single advertisement player that uses memory cards to store the adverts on, or a wifi campaign player that is refreshed remotely using the Internet.

Media updating.

One of the chief problems is how to renew the content on the displays. For single signage displays or fundamental digital marketing, a memory card device can be used, if the updates have to be controlled from a faraway office, a wired solution is more secure but it does have its drawbacks, such as deployment costs. Were as a wifi solution is affordable to fit but can lose connection over a much shorter distance.

The connection as a rule relies upon how many TVs are being deployed in the marketing network, how far the main server is or the access point for the wifi solution, if over 150 feet, a hard wired connection would be better for faster streaming video.

Water proof LCD plastic enclosures would be employed if the elements is hot or extremely cold, these cases create the perfect interior climate for the hardware, so that the technology does not over heat and in turn the dynamic signage hardware fails.

Internal protection also features air conditioning units that can be distantly monitored so in the doubtful occasion that the temperature in the enclosure rises sharply the system informs the audio visual executive of the issue and he can even raise the cooling in the Plasma casing remotely.

Outline of the electronic signage medium can either be a full screen or the screen can be zoned, so for example a zone can have a static image, whilst weather and news bulletins are shown in the ticker at the bottom of the screen, the main centre zone shows the advertising video for the item or service that is being advertised.

Due to the versatility, simpleness and adaptability of dynamic outdoor advertising it is swiftly becoming prevalent throughout our shopping centers and outdoor areas outdoor of companies that are marketing their products. The day has gone for the printed poster as with all technology as new models are released the pricing of the LCD displays will undoubtedly plunge, making outside electronic marketing affordable for everyone.